Trusting Local Reviews
I rely on reviews a lot when I’m choosing local services, but lately I’ve started questioning how accurate they really are. I’ve had cases where a business had great ratings and the experience was just okay, and other times mixed reviews turned out fine. It makes it hard to know how much weight to give those comments. For people who use local directories often, do you trust the reviews, or do you treat them more like a rough guideline?
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I see reviews as useful, but only if you read between the lines a bit. I pay more attention to patterns than single comments, especially when people mention similar pros or cons. I also like when reviews feel specific instead of generic praise. When I’m browsing fraser valley local, I usually combine reviews with how complete the business profile is and how clearly services are described. Reviews alone don’t decide it for me, but they help narrow things down before I reach out.